Employing the customer’s experience in promoting customer volunteer behaviors Analytical study in fast food restaurants in the middle Euphrates region

Employing the customer’s experience in promoting customer volunteer behaviors

Analytical study in fast food restaurants in the middle Euphrates region

dr. Atheer Abdel Amir Hassouni Al-Qadisiyah University / College of Administration and Economics Business Administration Department

Researcher: Bushra Habib Hadi Al-Qadisiyah University / College of Administration and Economics Business Administration Department

 

Abstract:

The current research aims to identify the evaluation of the impact of the customer experience on the voluntary behaviors of the customer, in fast food restaurants in the middle Euphrates region, and according to the foregoing, the research adopts an analytical approach, for the research variables. A random sample was selected from a group of (537) customers of fast food restaurants ) customer. The researchers used the questionnaire as a basic tool for data collection. Several statistical methods were used in the research such as standard deviations, arithmetic averages, and structural equation modeling with the help of statistical programs (SPSS.var.24, (AMOS.var.24) and the current research reached a set of conclusions and recommendations aimed

Keywords: (customer experience, voluntary behaviors of the customer).

22- توظيف تجربة الزبون في تعزيز السلوكيات التطوعية للزبون